Branding

Portland’s wine-tasting, shopaholic, golf-obsessed next door neighbor.

After years of marketing research and studies, it was discovered that Washington County, Oregon, was more than just the country side of Portland. Studies unveiled that the area offered attractions and amenities that were unique, and that the area was a leisure destination in its own right. In 2005, the WCVA was a driving force behind the “Tourism 2015” plan, which identified key attractors of the county, among other findings.  As a result, research focus groups determined that Washington County’s leading attractions centered on three core amenities: nature, wine and sport.

As the WCVA moves into a new direction, its new marketing strategy and tools – collectively making up the Brand – are designed to introduce new visitors – business and leisure travelers, couples and families, individuals and groups – to Washington County, Oregon,  and reacquaint previous visitors with the destination.